Faculty Profile

BIOGRAPHY

  • Civil Engineering, Northwestern University, Ph.D., June, 2004
  • Civil Engineering, University of Texas at Austin, M.S., December, 1997
  • Public Affairs, University of Texas at Austin, M.P.Affs., December, 1997
  • Civil Engineering, North Carolina State University, B.S., May, 1995
  • Spanish, North Carolina State University, B.A. with Honors, May, 1995

Professor Laurie Garrow's research addresses the development and application of advanced models of travel demand that integrate discrete choice, econometric, and market research methods to enhance understanding of travel behavior. Dr. Garrow earned her Ph.D. in Civil Engineering at Northwestern University, with an emphasis on travel demand modeling and airline passenger behavior. Her dissertation won first prize in the 2004 Aviation Applications Section of INFORMS and honorable mention in the 2004 Eric Pas dissertation competition sponsored by IATBR. She is a 2013 recipient of the Walter L. Huber Civil Engineering Research Prize and the 2009 recipient of the Council of University Transportation Centers-American Road & Transportation Builders Association (CUTC-ARTBA) New Faculty Member Award. Her teaching contributions have been recognized via the institute-level award given by the Center for the Enhancement of Teaching and Learning, namely the CETL-BP Junior Faculty Teaching Excellence Award. She is also the recipient of a CAREER award that was jointly funded in 2009 by two programs at NSF - the Decision, Risk and Management Sciences Program and the Service Enterprise Systems Program. Dr. Garrow is Vice President of AGIFORS and a Board Member of the INFORMS Revenue Management and Pricing Section. She previously served as President of the Transportation Science and Logistics Society of INFORMS and Chair of the Aviation Applications Section of INFORMS. Dr. Garrow has five years of industry experience, including four years as an analyst in the Research and Development Revenue Management Group of United Airlines and one year as an analyst in the Customer Science Unit of Mercer Management Consulting.

RESEARCH INTERESTS

  • Travel behavior analysis and forecasting
  • Application and estimation of advanced discrete choice models
  • Airline passenger behavior
  • Revenue management, pricing, and schedule planning

HONORS & AWARDS

  • 2013 ASCE Walter L. Huber Civil Engineering Research Prize
  • 2013 AGIFORS Revenue Management and Pricing Best Presentation Award, second place
  • 2012 Center for Creative Leadership Scholarship to attend Leadership Development Program®
  • 2012 Center for the Enhancement of Teaching and Learning Class of 1969 Teaching Scholar Program
  • 2009 NSF CAREER Award
  • 2009 Council of University Transportation Centers-American Road & Transportation Builders Association (CUTC-ARTBA) New Faculty Member Award
  • 2009 Airline Group of the International Federation of Operational Research Society “Best Technical Presentation” Award (annual symposium)
  • 2009 Airline Group of the International Federation of Operational Research Society “Best Presentation” Award (strategic and schedule planning meeting)
  • 2009 Center for the Enhancement of Teaching and Learning/BP Americas (CETL/BP) Junior Faculty Teaching Excellence Award

RECENT PUBLICATIONS & PRESENTATIONS

ARTICLES
  • Kressner, J. and Garrow, L. (accepted). Using big data for travel demand modeling: A comparison of targeted marketing, census, and household travel survey data for Atlanta. Transportation Research Record.
  • Binder, S., Macfarlane, G., Garrow, L.A. and Bierlaire, M. (2014). Associations among household characteristics, vehicle characteristics and emission failures: An application of targeted marketing data. Transportation Research Part A 59: 122-133. DOI: 0.1016/j.tra.2013.11.005.
  • Hotle, S. and Garrow, L. (2014). The role of competitor pricing on multi-airport search. Transportation Research Record 2400: 21-27. DOI: 10.3141/2400-03.
  • Katz, D. and Garrow, L.A. (2014). Revenue and operational impacts of depeaking at U.S. hub airports. Journal of Air Transport Management. 34(1):57-64. DOI: 10.1016/j.jairtraman.2013.07.011.
  • Mumbower, S. and Garrow, L.A. (2014). Data set: Online pricing data from multiple U.S. carriers. Manufacturing and Service Operations Management 16(2): 198-203. DOI: 10.1287/msom.2013.0466.
BOOKS
  • Jacobs, T.L., Garrow, L.A., Lohatepanont, M., Koppelman, F.S., Coldren, G.M. and Purnomo, H. (2012). Airline planning and schedule development. Quantitative Problem Solving Methods in the Airline Industry: A Modeling Methodology Handbook. Part of the Fred Hillier International Series on Operations Research and Management S. Vol. 169. Eds. Cciences. Barnhart and B. Smith. New York: Springer. pp. 35-100.
  • Garrow, L.A. (2012). Customer behaviour. Quantitative Problem Solving Methods in the Airline Industry: A Modeling Methodology Handbook. Part of the Fred Hillier International Series on Operations Research and Management Sciences. Vol. 169. Eds. C. Barnhart and B. Smith. New York: Springer. pp. 1-34.
  • Southworth, F. and Garrow, L.A. (2011). Travel demand modelling. Wiley Encyclopedia of Operations Research and Management Science. pp. 1-13 DOI: 10.1002/9780470400531.
  • Garrow, L.A. (2010). Discrete Choice Modelling and Air Travel Demand: Theory and Applications. Ashgate Publishing: Aldershot, United Kingdom. pp. 286.
PROCEEDINGS
  • Newman, J., Garrow, L., Freedman, J., Kim, K. and Rousseau, G. (2014). An intermediate stop duration model for the Atlanta activity-based model. In proceedings of the 5th Transportation Research Board Conference on Innovations in Travel Demand Forecasting, Baltimore, MD, pp. 1-10.
  • Luken, B., Hotle, S., Garrow, L., Cappell, C., Jones, L., Brodie, S., and Akofio-Sowah, M.-A.. (2012). Rule the air! Summer camp for high school students. In proceedings of the American Society for Engineering Southeastern Section Annual Conference, Starkville, MS, pp. 1-10. Paper also appears in the 2012 Proceedings of the 120th Annual Conference of ASEE, San Antonio, TX.
  • Luken, B., Hotle, S., Alemdar, M. and Garrow, L. (2011). A case study: Educating transportation engineers with simulation software. In proceedings of the American Society for Engineering Education Annual Conference, Vancouver, BC, Canada, pp. 1-9.
  • Shrago, M., Garrow, L., and Usselman, M. (2009). Civil engineers design high school statistics tasks. In proceedings of the American Society for Engineering Education Southeastern Section Annual Conference, Marietta, GA, pp. 1-7.
  • Henclewood, D., Smith, M., Garrow, L., Guin, A., Hunter, M., and Usselman, M. (2009). Building engineering achievement through transportation (BEAT): A traffic engineering program for high school students. In proceedings of the American Society for Engineering Education Southeastern Section Annual Conference, Marietta, GA, pp. 1-10. Paper also appears in the 2010 Proceedings of the 117th Annual Conference of ASEE, Louisville, KY. Winner, Best Paper among all 2009 ASEE Zone II (16 states) submissions.
PRESENTATIONS
  • Lurkin, V., Schyns, M., Garrow, L. and Jacobs, T. (May, 2014). A ‘price balance statistic’ for optimizing pricing strategies: A better estimation of elasticities and cross-elasticities. Presented at the Revenue Management Study Group Meeting of the Airline Group of the International Federation of Operational Research Societies, Buenos Aires, Argentina.
  • Hotle, S., Garrow, L. and Higgins, M. (May, 2014). The impact of advance purchase deadlines on airline customers’ search and purchase behaviors. Presented at the Revenue Management Study Group Meeting of the Airline Group of the International Federation of Operational Research Societies, Buenos Aires, Argentina.
  • Lurkin, V., Schyns, M., Garrow, L. and Jacobs, T. (May, 2014). A ‘price balance statistic’ for optimizing pricing strategies: A better estimation of elasticities and cross-elasticities. Invited presentation, Universidad Torcuato di Tella, Buenos Aires, Argentina.
  • Garrow, L. (January, 2014). Even bigger data: New insights from fusing multiple large datasets. Invited presentation, Louisiana Tech University, Shreveport, LA.
  • Hotle, S. and Garrow, L. (January, 2014). The role of competitor pricing on multi-airport search. Presented at the 93rd Annual Meeting of the Transportation Research Board, Washington, D.C.