Laurie A. Garrow

Brief Biography: 

Professor Laurie Garrow's research addresses the development and application of advanced models of travel demand that integrate discrete choice, econometric, and market research methods to enhance understanding of travel behavior. Dr. Garrow earned her Ph.D. in Civil Engineering at Northwestern University, with an emphasis on travel demand modeling and airline passenger behavior. Her dissertation won first prize in the 2004 Aviation Applications Section of INFORMS and honorable mention in the 2004 Eric Pas dissertation competition sponsored by IATBR. She is a 2013 recipient of the Walter L. Huber Civil Engineering Research Prize and the 2009 recipient of the Council of University Transportation Centers-American Road & Transportation Builders Association (CUTC-ARTBA) New Faculty Member Award. Her teaching contributions have been recognized via the institute-level award given by the Center for the Enhancement of Teaching and Learning, namely the CETL-BP Junior Faculty Teaching Excellence Award. She is also the recipient of a CAREER award that was jointly funded in 2009 by two programs at NSF - the Decision, Risk and Management Sciences Program and the Service Enterprise Systems Program. Dr. Garrow is President of AGIFORS. She previously served as President of the Transportation Science and Logistics Society of INFORMS and Chair of the Aviation Applications Section of INFORMS. Dr. Garrow has five years of industry experience, including four years as an analyst in the Research and Development Revenue Management Group of United Airlines and one year as an analyst in the Customer Science Unit of Mercer Management Consulting.

Last Name: 
Garrow
Office Building: 
Sustainable Education Building
Office #: 
326
Affinity Group / Department: 
Transportation Systems Engineering
Type: 
Faculty
Academic Faculty
Education: 
Civil Engineering, Northwestern University, Ph.D., June, 2004
Civil Engineering, University of Texas at Austin, M.S., December, 1997
Public Affairs, University of Texas at Austin, M.P.Affs., December, 1997
Civil Engineering, North Carolina State University, B.S., May, 1995
Spanish, North Carolina State University, B.A. with Honors, May, 1995
First Name: 
Laurie
Photo: 
Publications (Proceedings): 
Newman, J., Garrow, L., Freedman, J., Kim, K. and Rousseau, G. (2014). An intermediate stop duration model for the Atlanta activity-based model. In proceedings of the 5th Transportation Research Board Conference on Innovations in Travel Demand Forecasting, Baltimore, MD, pp. 1-10.
Luken, B., Hotle, S., Garrow, L., Cappell, C., Jones, L., Brodie, S., and Akofio-Sowah, M.-A. (2012). Rule the air! Summer camp for high school students. In proceedings of the American Society for Engineering Southeastern Section Annual Conference, Starkville, MS, pp. 1-10. Paper also appears in the 2012 Proceedings of the 120th Annual Conference of ASEE, San Antonio, TX.
Luken, B., Hotle, S., Alemdar, M. and Garrow, L. (2011). A case study: Educating transportation engineers with simulation software. In proceedings of the American Society for Engineering Education Annual Conference, Vancouver, BC, Canada, pp. 1-9.
Shrago, M., Garrow, L., and Usselman, M. (2009). Civil engineers design high school statistics tasks. In proceedings of the American Society for Engineering Education Southeastern Section Annual Conference, Marietta, GA, pp. 1-7.
Henclewood, D., Smith, M., Garrow, L., Guin, A., Hunter, M., and Usselman, M. (2009). Building engineering achievement through transportation (BEAT): A traffic engineering program for high school students. In proceedings of the American Society for Engineering Education Southeastern Section Annual Conference, Marietta, GA, pp. 1-10. Paper also appears in the 2010 Proceedings of the 117th Annual Conference of ASEE, Louisville, KY. Winner, Best Paper among all 2009 ASEE Zone II (16 states) submissions.
Brandstetter, T., Garrow, L.A., Hunter, M.P., and Southworth, F. (2008). Modeling altruistic and aggressive driver behavior in a no-notice evacuation. In proceedings of the 87th meeting of the Transportation Research Board, Washington, D.C., pp. 1-21.
Bodea, T.D. and Garrow, L.A. (2006). The importance of synthetic datasets in empirical testing: Comparison of NL and MNL with error components models. In proceedings from the European Transport Conference, Strasbourg, France. pp. 1-25.
Iliescu, D.C., Garrow, L.A., and Parker, R.A. (2006). Analysis of U.S. airline passengers’ refund and exchange behavior across multiple carriers. In proceedings from the European Transport Conference, Strasbourg, France. pp. 1-28.
Garrow, L.A. and Bodea, T.D. (2005). A rigorous framework for empirically comparing mixed GEV and mixed MNL with error components models. In proceedings from the European Transport Conference, Strasbourg, France. pp. 1-20.
Job Title: 
Professor
Research Interests: 
Travel behavior analysis and forecasting
Application and estimation of advanced discrete choice models
Airline passenger behavior
Data analytics
Publications (Articles): 
Bones, E., Garrow, L.A. and Sturm, T.W. (accepted). Incorporating soil erodibility properties into scour risk assessment tools: An application to HYRISK.
Chiew, E., Daziano, R.A. and Garrow, L.A. (2017). Bayesian estimation of hazard models of airline passengers’ cancellation behavior. Transportation Research Part A 96: 154-157.
Nicolae, M., Ferguson, M. and Garrow, L. (2016). Measuring the benefit of offering auxiliary services: Do bag-checkers differ in their sensitivities to differences in airline itinerary attributes? Productions and Operations Management, 25(10): 1689–1708.
Hotle, S. and Garrow, L.A. (2016). Effects of the traditional and flipped classrooms on undergraduate student opinions and success. ASCE's Journal of Professional Issues in Engineering Education and Practice, 142(1): pp. 11.
Hotle, S., Castillo, M., Garrow, L.A. and Higgins, M.J. (2015). The impact of advance purchase deadlines on airline customers’ search and purchase behaviors. Transportation Research Part A 82:1-16.
Hotle, S. and Garrow, L.A. (2015). Flipped and micro-flipped classrooms. OR/MS Today 42(1): 12-13.
Macfarlane, G., Garrow, L.A. and Mokhtarian, P. (2015). The influences of past and present residential locations on vehicle ownership decisions. Transportation Research Part A 74: 186-200.
Macfarlane, G., Garrow, L.A. and Moreno-Cruz, J. (2015). Do Atlanta residents value MARTA? Selecting an autoregressive model to recover willingness to pay. Transportation Research Part A 78: 214-230.
Mumbower, S. Garrow, L.A. and Newman, J. (2015). Investigating airline customers' premium coach seat purchases and implications for optimal pricing strategies. Transportation Research Part A 73: 53-69.
Penn, R., Garrow, L.A and Newman, J. (2015). Is your flight really on-time?: An analysis of when U.S. airlines announce flight delays. Transportation Research Record 2471: 73-81.
Binder, S., Macfarlane, G., Garrow, L.A. and Bierlaire, M. (2014). Associations among household characteristics, vehicle characteristics and emission failures: An application of targeted marketing data. Transportation Research Part A 59: 122-133.
Hotle, S. and Garrow, L. (2014). The role of competitor pricing on multi-airport search. Transportation Research Record 2400: 21-27.
Katz, D. and Garrow, L.A. (2014). Revenue and operational impacts of depeaking at U.S. hub airports. Journal of Air Transport Management. 34(1):57-64.
Kressner, J. and Garrow, L. (2014). Using big data for travel demand modeling: A comparison of targeted marketing, Census, and household travel survey data for Atlanta. Transportation Research Record 2442(1): 8-19.
Mumbower, S. and Garrow, L.A. (2014). Data set: Online pricing data from multiple U.S. carriers. Manufacturing and Service Operations Management 16(2): 198-203.
Mumbower, S., Garrow, L.A. and Higgins, M.J. (2014). Estimating flight-level price elasticities using online airline data: A first step towards integrating pricing, demand, and revenue optimization. Transportation Research Part A 66: 196–212.
Newman, J.P., Ferguson, M.E., Garrow, L.A., and Jacobs, T. (2014). Estimation of choice-based models using sales data from a single firm. Manufacturing and Service Operations Management 16(2): 184-197.
Garrow, L.A., Hotle, S. and Mumbower, S. (2013). Investigating student learning and attitudes in a switched-role, interactive environment. OR/MS Today 40(4): 10.
Katz, D. and Garrow, L. (2013). Depeaking schedules: Beneficial for airports and airlines? Transportation Research Record 2325: 43-55.
Khelifa, A., Garrow, L.A., Higgins, M.J. and Meyer, M.D. (2013). The impacts of climate change on scour-vulnerable bridges: An assessment based on HYRISK. ASCE Journal of Infrastructure Systems 19(2):138-146.
Newman, J.P., Ferguson, M.E., Garrow, L.A. (2013). Estimating GEV models with censored data. Transportation Research Part B 58: 170-184.
Newman, J.P., Ferguson, M.E., Garrow, L.A. (2013). Estimating nested logit models with censored data. Transportation Research Record 2343: 62-67.
Ferguson, M.E., Garrow, L.A., and Newman, J.P. (2012). Application of discrete choice models to choice-based revenue management problems: A cautionary note. Journal of Revenue and Pricing Management 11: 536-547.
Garrow, L.A., Hotle, S. and Mumbower, S.M. (2012). Assessment of product de-bundling trends in the US airline industry: Implications for customer service and the Airport and Airways Trust Fund. Transportation Research Part A 46: 255-268.
Katz, D. and Garrow, L.A. (2012). The impacts of door crowding on operations and safety for private buses in a developing country. Journal of Public Transportation 15(2): 43-65.
Kressner, J. and Garrow, L.A. (2012). Using lifestyle variables to predict home-based trips to Hartsfield-Jackson Atlanta airport. Transportation Research Record 2266: 20-30.
Lee, M., Khelifa, A., Garrow, L., Bierlaire, M., and Post, D. (2012). Multi-choice threshold models: An analysis of destination choice for opaque destination airline products. Transportation Research Part A 46: 1641–1653.
Newman, J., Ferguson, M., and Garrow, L. (2012). Estimating discrete choice models with incomplete data. Transportation Research Record 2302: 130-137.
Fragaszy, R.J., Santamarina, J.C., Amekudzi, A., Assimaki, D., Bachus, R., Burns, S.E., Cha, M.S., Cho, G.C., Cortes, D.D., Dai, S., Espinoza, D.N., Garrow, L., Huang, H., Jung, J.W., Kim, S.H., Kurtis, K., Lee, C.H., Pasten, C.R., Phadnis, H., Rix, G., Shin, H.S., Torres, M.C., and Touris, C. (2011). Sustainability: potential roles for geotechnical engineering, KSCE Journal of Civil Engineering 15(4): 611-621.
Garrow, L.A., Kressner, J. and Mumbower, S.M. (2011). Is increasing airline denied boarding compensation limits the answer?: A review of factors that contribute to denied boardings. Journal of Air Transport Management 17(5): 271-277.
Lee, S., Garrow, L.A., Higbie, J.A., Keskinocak, P., and Koushik, D. (2011). Do you really know who your customers are?: A study of U.S. retail hotel demand. Journal of Revenue and Pricing Management 10(1): 73-86.
Luken, B. and Garrow, L.A. (2011). Multiairport choice models for the New York metropolitan area based on ticketing data. Transportation Research Record 2206: 24-31.
Garrow, L.A., Bodea, T.D. and Lee, M. (2010). Generation of synthetic datasets for discrete choice analysis. Transportation 37(2): 183-202.
Graham, R.J., Garrow, L.A. and Leonard, J.D. (2010). Business travelers’ refund and exchange behavior. Journal of Air Transport Management 16(4): 196-201.
Mumbower, S. and Garrow, L.A. (2010). Using online data to explore competitive airline pricing policies: A case study approach. Transportation Research Record 2184: 1-12.
Bodea, T.D., Garrow, L.A., Meyer, M.D., and Ross, C.L. (2009). Socio-demographic and built environment influences on the odds of being overweight or obese: The Atlanta experience. Transportation Research Part A 43: 430-444.
Bodea, T.D., Ferguson, M.E., and Garrow, L.A. (2009). Choice-based revenue management: Data from a major hotel chain. Manufacturing and Service Operations Management 11(2): 356-361.
Garrow, L.A. (2009). Online travel data: A goldmine of new opportunities. Journal of Revenue and Pricing Management 8(2/3): 247-254.
Pope, S., Garrow, L., Guin, A., Leonard, J., Bankston, L. and Campbell, P. (2009). A conceptual framework for collecting online airline pricing data: Challenges, opportunities, and preliminary results. Transportation Research Record 2016: 30-37.
Bodea, T.D., Garrow, L.A., Meyer, M.D., and Ross, C.L. (2008). Explaining obesity with urban form: A cautionary tale. Transportation 35(2): 179-199.
Iliescu, D.C., Garrow, L.A., and Parker, R.A. (2008). A hazard model of U.S. airline passengers’ refund and exchange behavior. Transportation Research Part B 42(3): 229-242.
Garrow, L.A., Jones, S.P., and Parker, R.A. (2007). How much airline customers are willing to pay: An analysis of price sensitivity in online distribution channels. Journal of Revenue and Pricing Management 5(4): 271-290.
Garrow, L.A., Koppelman, F.S., and Nelson, B.L. (2005). Efficient estimation of nested logit models using choice-based samples. In proceedings of the 16th International Symposium on Transportation and Traffic Theory: Transportation and Traffic Theory: Flow, Dynamics, and Human Interactions, University of Maryland, College Park, July 19-21. Ed. Hani S. Mahmassani: 525-544.
Koppelman, F.S. and Garrow, L.A. (2005). Efficiently estimating nested logit models with choice-based samples: Example applications. Transportation Research Record 1921: 63-69.
Garrow, L.A. and Koppelman, F.S. (2004). Multinomial and nested logit models of airline passengers’ no-show and standby behavior. Journal of Revenue and Pricing Management 3(3): 237-253.
Garrow, L.A. and Koppelman, F.S. (2004). Predicting air travelers’ no-show and standby behavior using passenger and directional itinerary information. Journal of Air Transport Management 10(6): 401-411.
Presentations: 
Newman, J.P., Lurkin, V. and Garrow, L.A. (January, 2017). Computational methods for estimating multinomial, nested, and cross-nested logit models that account for semi-aggregate data. Presented at the 96th Annual Meeting of the Transportation Research Board, Washington DC.
Garrow, L. (January, 2017). Young Members Council – Aviation (YMC-A) Workshop. Professional development workshop for junior faculty sponsored by the YMC-A Group. Invited panelist, the national meeting of the Transportation Research Board, Washington, DC.
Nord, A., Urmanbetova, A., Garrow, L.A. and Cochran, J.A. (December, 2016). Trending urban: Planning for rural public transit funding transitions. Presented at the Georgia Transit Association, Athens, GA.
Garrow, L. (October, 2016). Estimation of airline itinerary choice models using disaggregate ticket data. Invited seminar presentation, University of Santiago, Chile.
Newman, J.P., Lurkin, V. and Garrow, L.A. (October, 2016). LARCH: A freeware package for estimating discrete choice models with semi-aggregate data. Presented at the Annual Symposium of the Airline Group of the International Federation of Operational Research Societies, Santiago, Chile. Winner, best innovation award.
Urmanbetova, A., McCarthy, P., Garrow, L and Shukla, G. (June, 2016). Cost-effectiveness of rural public transit in Georgia. Presented at the Second North American Conference of the Regional Studies Association, Atlanta, GA.
Garrow, L. (May, 2016). Estimation of airline itinerary choice models using disaggregate ticketing data. Invited plenary lecture, University of Maryland, College Park, MD.
Lurkin, V., Garrow, L., Higgins, M., Newman, J. and Schyns, M. (May, 2016). Accounting for price endogeneity in airline itinerary choice models. Presented at the Revenue Management Study Group meeting of the Airline Group of the International Federation of Operational Research Societies, Frankfort, Germany.
Garrow, L. (April, 2016). Estimation of discrete choice modeling parameters for revenue management models. Invited presentation, HEC Management School - University of Liège, Belgium.
Lurkin, V., Garrow, L., and Schyns, M. (November, 2015). Estimation of airline itinerary choice models using disaggregate ticket data. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Philadelphia, PA.
Garrow, L. (November, 2015). Latest advancements for modeling demand for air travel. Invited presentation, Boeing Company, Seattle, WA.
Garrow, L. (October, 2015). Estimation of airline itinerary choice models using disaggregate ticket data. Invited presentation, Northwestern University, Evanston, IL.
Lurkin, V., Garrow, L., and Schyns, M. (August, 2015). Estimation of airline itinerary choice models using disaggregate ticket data. Presented at the Annual Symposium of the Airline Group of the International Federation of Operational Research Societies, Washington, DC.
Lurkin, V., Garrow, L. and Schyns, M. (March, 2015). What is the impact of ticket-level fare information on classic itinerary choice models? Presented at the Revenue Management Colloquium, Aachen, Germany.
Garrow, L., Mumbower, S. and Higgins, M. (March, 2015). Estimating flight-level price elasticities using online data. Presented at the 56th national meeting of the Transportation Research Forum, Atlanta, GA.
Garrow, L. (November, 2014). Professional development workshop for junior faculty sponsored by Transportation Science and Logistics Society, Intelligent Transportation Systems Special Interest Group. Invited panelist, the national meeting of the Institute of Operations Research and the Management Sciences, San Francisco, CA.
Garrow, L., Hotle, S. and Higgins, M. (November, 2014). The impact of advance purchase deadlines on airline customers’ search and purchase behaviors. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, San Francisco, CA.
Garrow, L., Higgins, M. and Newman, J. (November, 2014). An approach to analyze consumer welfare impacts of U.S. airline mergers. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, San Francisco, CA.
Garrow, L. (October, 2014). Corporate Volume Agreements: A longitudinal assessment from 2009-2013. Presented at the Annual Symposium of the Airline Group of the International Federation of Operational Research Societies, Dubai, United Arab Emirates.
Lurkin, V., Schyns, M., Garrow, L. and Jacobs, T. (May, 2014). A ‘price balance statistic’ for optimizing pricing strategies: A better estimation of elasticities and cross-elasticities. Presented at the Revenue Management Study Group Meeting of the Airline Group of the International Federation of Operational Research Societies, Buenos Aires, Argentina.
Hotle, S., Garrow, L. and Higgins, M. (May, 2014). The impact of advance purchase deadlines on airline customers’ search and purchase behaviors. Presented at the Revenue Management Study Group Meeting of the Airline Group of the International Federation of Operational Research Societies, Buenos Aires, Argentina.
Lurkin, V., Schyns, M., Garrow, L. and Jacobs, T. (May, 2014). A ‘price balance statistic’ for optimizing pricing strategies: A better estimation of elasticities and cross-elasticities. Invited presentation, Universidad Torcuato di Tella, Buenos Aires, Argentina.
Garrow, L. (January, 2014). Even bigger data: New insights from fusing multiple large datasets. Invited presentation, Louisiana Tech University, Shreveport, LA.
Hotle, S. and Garrow, L. (January, 2014). The role of competitor pricing on multi-airport search. Presented at the 93rd Annual Meeting of the Transportation Research Board, Washington, D.C.
Macfarlane, G., Garrow, L. and Moreno-Cruz, J. (January, 2014). Does Atlanta value MARTA? Selecting an autoregressive model to recover willingness to pay. Presented at the 93rd Annual Meeting of the Transportation Research Board, Washington, D.C.
Macfarlane, G., Garrow, L. and Moreno-Cruz, J. (November, 2013). Does Atlanta value MARTA? Selecting an autoregressive model to recover willingness to pay. Regional Science Association International (RSAI), Atlanta, GA.
Garrow, L. (October, 2013). Imagine the possibilities: Story of teaching and learning at Georgia Tech. Invited presentation, Center for the Enhancement of Teaching and Learning (CETL) Faculty Development Workshop, Georgia Institute of Technology, Atlanta, GA.
Ferguson, M., Garrow, L., and Newman, J. (October, 2013). Identification of GNL models for censored choice-based samples. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Minneapolis, MN.
Garrow, L., Mumbower, S. and Newman, J. (October, 2013). Investigating airline customers' premium coach seat purchases and implications for optimal pricing. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Minneapolis, MN.
Hotle, S., Garrow, L., and Higgins, M. (October, 2013). The effect of website search tools on airline customers’ purchase behaviors. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Minneapolis, MN.
Mumbower, S., Garrow, L. and Higgins, M. (October, 2013). Estimating flight-level price elasticities using online airline data. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Minneapolis, MN.
Garrow, L., Mumbower, S. and Higgins, M. (August, 2013). Estimating flight-level price elasticities using online airline data: A first step towards integrating pricing, demand, and revenue optimization. Presented at the 53rd Annual Airline Group of the International Federation of Operational Research Societies, Amsterdam, the Netherlands.
Hotle, S., Garrow, L., and Higgins, M. (June, 2013). The effect of website search tools on airline customers’ purchase behaviors. Presented at the mid-year meeting of the Institute of Operations Research and the Management Sciences Revenue Management and Pricing Conference, Atlanta, GA.
Mumbower, S., Garrow, L., and Newman, J. (June, 2013). Investigating airline customers' premium coach seat purchases and implications for optimal pricing. Presented at the mid-year meeting of the Institute of Operations Research and the Management Sciences Revenue Management and Pricing Mid-Year Conference. Atlanta, GA.
Newman, J., Ferguson, M. and Garrow, L. (June, 2013). Estimation of GNL discrete choice models using data available to a single firm. Presented at the mid-year meeting of the Institute of Operations Research and the Management Sciences Revenue Management and Pricing Mid-Year Conference. Atlanta, GA.
Garrow, L., Ferguson, M. and Newman, J. (May, 2013). Estimation methods for choice-based revenue management models with censored data. Presented at the Revenue Management Study Group Meeting of the Airline Group of the International Federation of Operational Research Societies, Miami, FL. Second place, best presentation award.
Mumbower, S., Garrow, L., and Newman, J. (May, 2013). Investigating airline customers' premium coach seat purchases and implications for optimal pricing. Presented at the Revenue Management Study Group Meeting of the Airline Group of the International Federation of Operational Research Societies, Miami, FL.
Garrow, L. (April, 2013). Estimation methods for choice-based revenue management models with censored data. Invited presentation, University of Michigan, Ann Arbor, MI.
Garrow, L. (March, 2013). Estimation methods for choice-based revenue management models with censored data. Invited presentation, Arizona State University, Tempe, AZ.
Garrow, L. (March, 2013). Estimation methods for choice-based revenue management models with censored data. Invited presentation, University of South Carolina, Columbia, S.C.
Hotle, S., Mumbower, S., and Garrow, L. (March, 2013). Investigating student learning and attitudes in a flipped classroom. Poster presented at Celebrate Teaching Day, Center for Excellence in Teaching and Learning, Georgia Institute of Technology, Atlanta, GA.
Hotle, S., Mumbower, S., and Garrow, L. (February, 2013). Investigating student learning and attitudes in a flipped classroom. Presented at the 20th Georgia Conference on College and University Teaching. Center for Excellence in Teaching and Learning, Kennesaw State University, Kennesaw, GA.
Katz, D. and Garrow, L. (January, 2013). Depeaking schedules: Beneficial for airports and airlines? Presented at the 92nd Annual Meeting of the Transportation Research Board, Washington, DC.
Mumbower, S. and Garrow, L. (January, 2013). Factors that influence airline passenger premier coach seat purchases. Presented at the 92nd Annual Meeting of the Transportation Research Board, Washington, DC.
Katz, D. and Garrow, L. (December, 2012). Depeaking airline schedules. Invited presentation, Boeing Commercial Airplanes, Seattle, WA.
Katz. D. and Garrow, L. (October, 2012). Revenue and operational impacts of depeaking flights at hub airports. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Phoenix, AZ.
Mumbower, S. and Garrow, L. (October, 2012). Controlling for price endogeneity in airline passenger itinerary choice models. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Phoenix, AZ.
Luken, B. and Garrow, L. (October, 2012). Using real-time delay information to prioritize early standby and reaccomodation of passengers. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Phoenix, AZ.
Hotle, S., Garrow, L., and Higgins, M. (October, 2012). The effect of advance purchase deadlines on airline customer behavior. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Phoenix, AZ.
Newman, J., Ferguson, M. and Garrow, L. (October, 2012). Estimation of nested logit models using data from a single firm. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Phoenix, AZ.
Hotle, S., Garrow, L., and Higgins, M. (October, 2012). The effect of advance purchase deadlines on airline customer behavior. Presented at the 52nd Annual Meeting of the Airline Group of the International Federation of Operational Research Societies, Scottsdale, AZ.
Mumbower, S., and Garrow, L. (October, 2012). Which customers are paying to reserve extra legroom seats … and should airlines be charging higher seat fees? Presented at the 52nd Annual Meeting of the Airline Group of the International Federation of Operational Research Societies, Scottsdale, AZ.
Katz, D. and Garrow, L. (August, 2012). Revenue impacts of schedule depeaking. Presented at the Presented at the Annual Meeting of the Airline Group of the International Federation of Operational Research Societies’ Operations Study Group Meeting, Atlanta, GA.
Garrow, L. (July, 2012). The future of discrete choice modeling in aviation. Presented at the 13th International Association of Travel Behavior Research, Toronto, Canada.
Newman, J., Ferguson, M. and Garrow, L. (July, 2012). Estimating generalized extreme value models with incomplete data. Presented at the 13th International Association of Travel Behavior Research, Toronto, Canada.
Kressner, J. and Garrow, L. (July, 2012). Assessing the viability of lifestyle clusters from credit reporting data as an alternative dataset for residential location choice modeling. Presented at the 13th International Association of Travel Behavior Research, Toronto, Canada.
Garrow, L. (February, 2012). Itinerary choice modeling. Invited lecture in IIE498/598: Airline Operations Engineering, Arizona State University, Tempe, AZ.
Kressner, J. and Garrow, L. (January, 2012). Using lifestyle segmentation variables to predict home-based trips to Hartsfield-Jackson Atlanta airport. Presented at the Aviation Systems Planning Committee at the 91st Annual Meeting of the Transportation Research Board, Washington, DC.
Mumbower, S. and Garrow, L. (November, 2011). Using online seat map and pricing data to model air passenger itinerary choice. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Charlotte, NC.
Luken, B., and Garrow, L. (November, 2011). Relationship between early standby fees and missed connections. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Charlotte, NC.
Newman, J., Ferguson, M., Garrow, L. and Jacobs, T. (September, 2011). Estimation of choice-based models using sales data from a single firm, Invited presentation, Arizona State University, Tempe, AZ.
Newman, J., Ferguson, M. and Garrow, L. (June, 2011). Estimation of choice‐based models using sales data from a single firm. Presented at the 2011 INFORMS Revenue Management and Pricing Section Conference at Columbia University, New York, NY.
Luken, B. and Garrow, L. (January, 2011). Multi-airport choice models for the New York metropolitan area based on revealed preference online purchase data. Presented at the Aviation Systems Planning Committee at the 90th Annual Meeting of the Transportation Research Board, Washington, DC.
Ferguson, M., Garrow, L., and Newman, J. (December, 2010). Choice-based revenue management: Marginal likelihood functions, PROS, Houston, TX.
Lee, M., Khelifa, A., Bierlaire, M., Garrow, L. and Post, D. (November, 2010). Multi-choice models based on minimum thresholds: An analysis of destination choice for flexible airline products. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Austin, TX.
Newman, J., Ferguson, M., and Garrow, L. (November, 2010). Multi-product revenue management: Methods and application. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Austin, TX.
Ferguson, M., Garrow, L., Meterelliyoz, M. and Newman, J. (November, 2010). Choice-based revenue management: Methods and application. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Austin, TX.
Lee, S., Keskinocak, P., Garrow, L., and Higbie, J. (November, 2010). Impact of demand models on hotel price optimization performance. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Austin, TX.
Henclewood, D., Smith, M., Garrow, L., Guin, A., Hunter, M. and Usselman, M. (October, 2010). Building engineering achievement through transportation (BEAT): A traffic engineering program for high school students. Presented at the American Society for Engineering Education 9th Global Colloquium on Engineering Education, Singapore.
Newman, J., Ferguson, M., Garrow, L. (September, 2010). New methods for solving the choice-based revenue problem using marginal log likelihood functions. Presented at the 50th Annual Meeting of the Airline Group of the International Federation of Operational Research Societies, Nice, France.
Ferguson, M. Garrow, L. Newman, J. and Meterelliyoz, M. (September, 2010). Multi-resource revenue management with upgrades: A comparison of EMSR-based and choice-based algorithms. Presented at the 50th Annual Meeting of the Airline Group of the International Federation of Operational Research Societies, Nice, France.
Luken, B. and Garrow, L. (June, 2010). Using online data to investigate airline passengers’ multi-airport choices. Presented at the 4th International Conference on Research in Air Transportation (ICRAT), Budapest, Hungary.
Mumbower, S. and Garrow, L. (June, 2010). Using online data to explore competitive airline pricing policies. Presented at the 4th International Conference on Research in Air Transportation (ICRAT), Budapest, Hungary.
Henclewood, D., Smith, M., Garrow, L., Guin, A., Hunter, M., and Usselman, M. (June, 2010). Building engineering achievement through transportation (BEAT): A traffic engineering program for high school students. Presented at the national meeting of the American Society for Engineering Education Annual Conference, Louisville, KY.
Ferguson, M., Garrow, L., Meterelliyoz, M. and Newman, J. (April, 2010). Choice-based revenue management: Methods and application. SAS, Cary, NC.
Garrow, L. (March, 2010). Overview of airline passenger behavior modeling at Georgia Tech. Invited Presentation, Air Canada, Montreal, Canada.
Garrow, L. (February, 2010). Airline passenger’s online search and purchase behaviors: New insights from an interactive pricing model. Invited presentation, Department of Civil Engineering, University of Toronto.
Mumbower, S. and Garrow, L. (January, 2010). Using online data to explore competitive airline pricing policies. Presented at the Aviation Systems Planning Committee at the 89th Annual Meeting of the Transportation Research Board, Washington, DC.
Ferguson, M., Garrow, L. and Meterelliyoz, M. (October, 2009). Integrating choice-based models with capacity-based RM routines for a hotel. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, San Diego, CA.
Lee. M., Garrow, L., and Post, D. (October, 2009). Markov-based models of airline customers’ online search and purchase behaviors. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, San Diego, CA.
Lee, M. and Garrow, L. (September, 2009). Airline customers’ online search and purchase behavior for discounted fare products. Presented at the 49th Annual Meeting of the Airline Group of the International Federation of Operational Research Societies, Atlanta, GA.
Ferguson, M., Garrow, L., Meterelliyoz, M. and Newman, J. (September, 2009). A new methodology for solving the no purchase problem in choice-based revenue management. Presented at the 49th Annual Meeting of the Airline Group of the International Federation of Operational Research Societies, Atlanta, GA. Winner of “best technical” presentation.
Meterelliyoz, M., Ferguson, M. and Garrow, L. (June, 2009). Integrating choice-based models with capacity-based RM routines for a hotel. Presented at the 9th Annual Revenue Management and Pricing Section Conference of the Institute of Operations Research and the Management Science, Evanston, IL.
Ferguson, M. and Garrow, L. (May, 2009). Integrating choice-based models with capacity-based RM routines. Presented at the Airline Group of the International Federation of Operational Research Societies Revenue Management Study Group, Amsterdam, The Netherlands.
Garrow, L. and Lee, M. (April, 2009). Airline customers’ online search and purchase behavior for discount fare products. Presented at the Airline Group of the International Federation of Operational Research Societies Scheduling and Strategic Planning Study Group, Hellenic Aviation Society, Athens, Greece. Winner of “best presentation” award.
Garrow, L. (April, 2009). Overview of U.S. travel demand modeling. Invited presentation, Cluj-Napoca Technical University, Cluj-Napoca, Romania.
Garrow, L. (March, 2009). Airline passengers’ online search and purchase behaviors. Invited presentation, Department of Civil and Environmental Engineering, University of Texas at Austin, Austin, TX.
Lee, M., Garrow, L. and Post, D. (January, 2009). Airline customers’ searching and purchasing behavior. Paper presented at the 88th annual meeting of the Transportation Research Board, Washington, D.C.
Garrow, L. (January, 2009). Applications of discrete choice models to the airline itinerary problem. Guest lecture in IOE591: Airline Operations Research, a graduate course in the Industrial Engineering and Operations Engineering Department, University of Michigan, Ann Arbor, MI.
Garrow, L. (January, 2009). Aviation application of discrete choice models: Past, present, and future research directions. Invited presentation sponsored by the Sloan Foundation to the Industrial Engineering and Operations Engineering Department, University of Michigan, Ann Arbor, MI.
Castillo, M., Garrow, L. and Lee, M. (October, 2008). Optimal search and purchase behavior of strategic customers under deadlines. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Washington, DC.
Garrow, L. and Pope, S. (October, 2008). Pricing practices in the US airline industry. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Washington, DC.
Lee, M., Garrow, L. and Post, D. (October, 2008). Airline customers’ searching and purchasing behavior. Presented at the national meeting of the Institute of Operations Research and the Management Sciences, Washington, DC.
Lee, M., Castillo, M. and Garrow, L. (June, 2008). When to buy a ticket. Presented at the Institute for Operations Research and the Management Sciences Revenue Management and Pricing Section, Montreal, CA.
Lee, M., Garrow, L. and Post, D. (June, 2008). Markov-based models of airline passengers’ searching and purchasing behavior. Presented at the Institute for Operations Research and the Management Sciences Revenue Management and Pricing Section, Montreal, CA.
Garrow, L. (June, 2008). Applications of discrete choice models to airline revenue management. Invited presentation to the Operations Research Group, British Airways, United Kingdom.
Garrow, L. (June, 2008). Timing is everything: Airline passengers’ cancellation behavior. Invited presentation at the Air Transport Workshop, Loughborough University, Leicestershire, United Kingdom.
Garrow, L. (June, 2008). Latest issues in the U.S. aviation industry. Invited presentation to the Transport Studies Group, Department of Civil and Building Engineering, Loughborough University, Leicestershire, United Kingdom.
Garrow, L. (May, 2008). Current research in air travel behavior. Invited presentation to the Operations Research Group, American Airlines, Dallas, TX.
Garrow, L. and Pope, S. (May, 2008). Airline pricing behavior: Analysis of competitive responses in U.S. markets. Presented at the Airline Group of the International Federation of Operational Research Societies Scheduling and Strategic Planning Study Group, Southwest Airlines, Dallas, TX.
Iliescu, D.C., Garrow, L.A., and Parker, R.A. (June, 2007). A hazard model of U.S. airline passengers’ refund and exchange behavior. Presented at the World Conference on Transport Research, Berkeley, CA.
Iliescu, D.C., Garrow, L. A., and Parker, R. A. (June, 2007). A hazard model of U.S. airline passengers’ refund and exchange behavior. Presented at the Frank Koppelman Retirement Symposium, Evanston, IL.
Iliescu, D.C. and Garrow, L.A. (November, 2007). Airline passengers’ cancellation behavior. Presented at the national meeting of the Institute for Operations Research and the Management Sciences, Seattle, WA.
Bodea, T.D. and Garrow, L.A. (November, 2006). Approximation of GEV models using mixed models with error components. Presented at the national meeting of the Institute for Operations Research and the Management Sciences, Pittsburgh, PA.
Garrow, L.A. and Iliescu, D.C. (November, 2006). Analysis of exchange and refund behavior for U.S. Airlines. Presented at the national meeting of the Institute for Operations Research and the Management Sciences, Pittsburgh, PA.
Garrow, L.A. and Parker, R.A. (October, 2006). Applications of discrete choice models to airline passenger demand. Presented at the 46th Annual Airline Group of the International Federation of Operational Research Society Symposium, Rome, Italy. Winner of “best technical” presentation.
Garrow, L.A. and Parker, R.A. (May, 2006). Modeling customer demand: Past, present, and future applications. Presented at the Airline Group of the International Federation of Operational Research Societies Scheduling and Strategic Planning Study Group, Cranfield University, Cranfield, England. Winner of “best presentation” award.
Garrow, L.A., Parker, R.A., and Jones, S.P. (July, 2005). Market elasticity: How much are airline customers willing to pay to fly? Presented at the Air Transport Research Society, Rio de Janeiro, Brazil.
Garrow, L.A. and Parker, R.A. (June, 2005). Assessing the viability of using web-based stated preference surveys to model airline passengers’ willingness to pay. Poster session at the American Marketing Association’s 16th Annual Advanced Research Techniques Forum, Coeur d’ Alene, ID.
Garrow, L. (November, 2004). MNL and NL models of airline passengers’ no show behavior. Invited presentation to Sabre Airline Solutions and American Airlines, Southlake, TX.
Garrow, L.A. and Koppelman, F.S. (October, 2004). Mixed generalized extreme value models. Presented at the national meeting of the Institute for Operations Research and the Management Sciences, Denver, CO.
Koppelman, F.S. and Garrow, L.A. (October, 2004). Efficient estimation of nested logits using choice-based samples. Presented at the national meeting of the Institute for Operations Research and the Management Sciences, Denver, CO.
Garrow, L.A. and Koppelman, F.S. (September, 2004). Predicting air travelers’ no-show and standby behavior using passenger and directional itinerary information. Presented at the 44th Annual Airline Group of the International Federation of Operational Research Societies Symposium, Singapore. Winner of “most innovative presentation” award.
Garrow, L.A. and Koppelman, F.S. (January, 2004). Predicting air passengers’ show, no-show and standby behavior using passenger and directional itinerary information. Paper presented at the 83rd annual meeting of the Transportation Research Board, Washington, DC.
Garrow, L.A. and Koppelman, F.S. (January, 2004). Mixed nested logit models: Integrating flexible closed-form models with parameter mixtures. Paper presented at the 83rd annual meeting of the Transportation Research Board, Washington, DC.
Garrow, L.A. and Koppelman, F.S. (May, 2003). Utility-maximizing models of airline passengers’ rescheduling behavior. Presented at the University of Montreal Revenue Management Workshop, Montreal, Canada.
Garrow, L.A. (January, 2003). Utility-maximizing models of airline passengers’ no-show behavior. Presented at the Doctoral Student Seminar at the 82nd annual meeting of the Transportation Research Board, Washington, DC.
Publications (Books): 
Jacobs, T.L., Garrow, L.A., Lohatepanont, M., Koppelman, F.S., Coldren, G.M. and Purnomo, H. (2012). Airline planning and schedule development. Quantitative Problem Solving Methods in the Airline Industry: A Modeling Methodology Handbook. Part of the Fred Hillier International Series on Operations Research and Management S. Vol. 169. Eds. Cciences. Barnhart and B. Smith. New York: Springer. pp. 35-100.
Garrow, L.A. (2012). Customer behaviour. Quantitative Problem Solving Methods in the Airline Industry: A Modeling Methodology Handbook. Part of the Fred Hillier International Series on Operations Research and Management Sciences. Vol. 169. Eds. C. Barnhart and B. Smith. New York: Springer. pp. 1-34.
Southworth, F. and Garrow, L.A. (2011). Travel demand modelling. Wiley Encyclopedia of Operations Research and Management Science. pp. 1-13 DOI: 10.1002/9780470400531.
Garrow, L.A. (2010). Discrete Choice Modelling and Air Travel Demand: Theory and Applications. Ashgate Publishing: Aldershot, United Kingdom. pp. 286.
Phone: 
404.385.6634
2016 Center for the Enhancement of Teaching and Learning (CETL) Class of 1940 Teaching Effectiveness Award
2015 Airline Group of the International Federation of Operational Research Societies (AGIFORS), Annual Symposium, Best Overall Presentation Award
2014 National Academy of Engineering's (NAE) US Frontiers of Engineering Symposium (US FOE)
2013 American Society of Civil Engineers (ASCE) Walter L. Huber Civil Engineering Research Prize
2013 Airline Group of the International Federation of Operational Research Societies (AGIFORS), Revenue Management and Pricing Meeting, Presentation Award, second place
2012 Center for Creative Leadership Scholarship to attend Leadership Development Program®
2012 Center for the Enhancement of Teaching and Learning (CETL) Class of 1969 Teaching Scholar Program
2009 National Science Foundation (NSF) CAREER Award
2009 Council of University Transportation Centers-American Road & Transportation Builders Association (CUTC-ARTBA) New Faculty Member Award
2009 Center for the Enhancement of Teaching and Learning/BP Americas (CETL/BP) Junior Faculty Teaching Excellence Award
2009 Airline Group of the International Federation of Operational Research Society (AGIFORS), Annual Symposium, Best Technical Presentation Award
2009 Airline Group of the International Federation of Operational Research Society (AGIFORS), Strategic Planning and Schedule Meeting, Best Presentation Award
2009 American Society for Engineering Education (ASEE) Zone II Best Paper Award
2006 Airline Group of the International Federation of Operational Research Societies (AGIFORS), Annual Symposium, Best Technical Presentation Award
2006 Airline Group of the International Federation of Operational Research Societies (AGIFORS), Strategic Planning and Scheduling Meeting, Best Presentation Award
2004 International Association of Travel Behavior Research (IATBR) Eric Pas Dissertation Prize, honorable mention (second place out of 17 submissions)
2004 Institute for Operations Research and the Management Sciences (INFORMS) Aviation Applications Dissertation Prize, first place
2004 Airline Group of the International Federation of Operational Research Societies (AGIFORS) Annual Symposium, Most Innovative Presentation Award
Middle: 
A.
Interdisciplinary Research Area(s): 
Resilient Infrastructure Systems
Smart Cities